Pierfrancesco Cravel graduated from the Politecnico di Milano. In 1998, he became Art Director for the Trussardi Group. He designed the Python perfume bottle and the Trussardi Home Collection. At his own company, PFC architects, founded in 2000, he has designed and created many commercial and residential building notably The Pirelli Skyscraper in Milan (1996), Villamoda (2001) and the public space around the Dubai International Financial Centre (2007).  He has lectured in Architecture and Industrial Design at the Politecnico di MiLano since 1999 and as a “Visiting Professor” at the Luigi Bocconi University in Milan in 2010 and at the IED (L’Istituto Europeo di design) in 2012.