Massimo
Morozzi was born in Florence in 1941 and spent much of his life living and
working in Milan. Up until 1972 he was a member of the Archizoom group, and
between 1972 and 1977 he co-ordinated the Montefibre Design Centre, designing
furnishing fabrics and helping to establish the discipline of Primary Design.

In 1982 he opened his own
studio and began devoting his attention to product design for household objects
and general consumer goods. Functional innovation and strong figuration are the
key features of his work with Alessi, Cassina, Driade, Fiam, Giorgetti, Ideal
Standard, Manei, Tendentse, Edra, Progetti, Metals and Sintesi.