Jonas Wagell (b.1973) is a Swedish architect and designer located in Stockholm. He has designed for Menu, Muuto and Normann Copenhagen and is focused on creating functional items rather than artistic objects. “I appreciate products that can be used every day and be part of people’s lives. I believe affection and emotion is more important than exclusivity and expensive materials. My aim is to create simplistic objects that are easy to understand and use, but try to add something warm and human – a certain character or personal DNA, if you will. I like to call this philosophy generous minimalism.”