Notabag founder Adnan Alicusic was inspired to create Notabag during a real life challenge. Whilst riding his bike, he found himself stuck between cars in busy traffic and a shopping bag  he had on his bike handles made the situation worse by limiting his ability to manoeuvre the bike. Wishing that he had a backpack with him, Adnan started to visualize a simplified solution to transform a bag into a backpack.