Melbournalia specialises in useful goods and souvenirs made in Melbourne, Australia. Founded in 2011 by four Melbourne creatives; Michael Brady, Jenny Brown, Dale Campisi and Alasdair MacKinnon, Melbournalia began as a temporary concept store, popping up in coffee shops, in a warehouse down an old alleyway, in office buildings, at the Queen Victoria Market, in a shipping container and even on the footpath. Melbournalia is now operated solely by lifelong shopkeeper Jenny Brown and a small dedicated team.