In 1728 Danish sailor Vitus Bering braced himself for a daring adventure: he set sail for an almost unknown area of the Arctic Ocean. On his journey he crossed the straits which would later be named the Bering Strait in his honour. Vitus Bering was the first European to discover Alaska and it is here that one of the four time zones bears his famous name: Bering Time! The company was founded in 2010 by Rene Kaerskov, a Danish adventurer and his business partners Michael Witt Johansen and Lars Gram-Skjonnemann.