“In 1999, a few young designers headed by Sam Y. Eom and Joy Lee began contemplating on a new role of industrial design. If design was done solely on “commercial” targets in the time of industrial design, now is the time of a design industry within which touch of design can reach even smaller parts of the areas close to our lives.” So says the Alife Design website. We have absolutely no idea what any of that means but we really like their Happy Flight series of travel accessories.