321 Water was founded by Gretha Oost after reading Anita Roddick’s (The Body Shop) book Troubled Water. An image of children on a massive pile of empty plastic bottles and the environmental impact of the millions of bottles that end up in landfill stuck with her and 321 was born.Whilst Gretha’s first product, the 321 Water bottle, was a great success she’s currently looking into other areas where she can use design to help reduce the environmental impact of humans and their water use.